(consumer behavior) Essay Example | Topics and Well Written Essays - 1000 words

(consumer behavior) - Essay ExampleQuestionnaires with appropriate scales were used to randomly collect selective information from people in different areas in an undisclosed city in the UK. After testing for hardihood and reliability, the collected data were quantitatively analysed using the structural equation modelling together with invariant tests with develop and gender as moderators those aged between 17 and 40 were considered as young while those supra 40 were taken to be old (Aroean 72). It was found out that innovativeness could be a predictor of pixilated consumption and brand consumption though the latter does not predict playful consumption.This is an fundamental hold in understanding the role that consumers and behavioural perspectives play with regard to playful consumption. Organisations would key this research important in satisfying innovative, playful consumers thus the need for playful product brands (Aroean 70). As such, brand managers could cogitate releva nt information to boost brand loyalty and share. Interestingly, the research reveals that switching brands does not pass as a predictor of playful consumption which means that marketers should not be concerned with their innovative customers who find varied play brands. But even so, these consumers would need to be constantly supplied with new playful rewards in form of new products so as to avoid adaptation. Nonethe slight, the use of random sampling makes this study less desirable to marketers seeking to penetrate specific target markets with specific products.Eckhardt, G. M. and Houston, M. J. On the Malleable Nature of harvesting Meaning in China.Journal of Consumer Behaviour 7.6 (2008) 484 495. Wiley Online Library. Web. 29October 2012 It is known that customers attach various meanings to products guided by context. But little research has been done to determine the source of this variation. Just like the other consumers, Chinese consumers hold multiple meanings